Well worth the moneyPerfect for making delicious gumbo to celebrate Mardi Gras--one of many celebratory dinners we added to our annual calendar to amuse ourselves during the Covid Pandemic. Just wish it came in a smaller quantity! We New Englanders probably won't have gumbo (or jambalaya) more than once or twice a year, so this container should last us about 20 or 30 years. But it's a good, well-priced product.BBQ rub secret ingredient.Good taste for the price.Definitely a kick. A little too much for my family so I simply mixed it with smoked Paprika and now perfect.Great value. Gives us that bar b q flavor all year in the air fryer.I thoroughly mixed the powder with sour cream then put it in the fridge. The mixture was significantly better after having sat for several hours. And several days later I can't tell it from the horseradish/sour cream combo I used for roasts, corned beef, etc. I gave it 4/5 stars for flavor simply because you need to let it "marinate" at least 4 - 5 hours (minimum) before using.Perfect for creams and saucesSpeed . It has a great aroma